HELPER acronym for your social media strategy

by Socialnomics with Suzanne Downing

Thanks Marketing Twins for sharing the acronym HELPER to “help” with social media strategies.

Here it is in a nutshell.


Have a central hub to drive people to regardless of the social media platform you use. If you have a new product, want someone to sign up for a newsletter, or have free stuff to offer, always lead people to your hub (usually website).

E = Educate

Seek to educate. Use creativity. Use out-of-the-box thinking to relay your message and to educate your audience using all social media platforms. Be visual. Use video. Micro-blog, etc.


Be a leader. Ispire others! Use laughter. Fun goes a long way for viral messaging in social media platforms. Organization stuffy? Seek to add new elements of fun.


Yes. Of course you are promoting your brand. That is what it is all about. But if you haven’t developed a relationship then your promotions will not be as effective as they could be.


Use relevant content. Use content people want to read. Find out what your market wants and give it to them. Engage people. Use two-way interaction techniques. Do your homework. Comment on people’s posts. Engage your peeps!


Build relationships. Some of the best marketing is having others advocate for you. Just because they want too! Start building key relationships in the social world. You never know who someone knows or how big their sphere of influence is.