Social Brand Monitoring: 3 Quick Wins
by Socialnomics with Suzanne Downing
Yes! People talk about you and your brand across the ever-expanding World Wide Web. It’s like the question, “If a tree falls in the forest and no one is around to hear it does it make a sound?”
Brand monitoring is simple. People are talking about you and your brand. You want to know what they are saying. You want to be proactive, capitalizing on key influencers and responding to negative comments.
When trees fall…you must be there to hear them!
You don’t need to spend thousands of dollars for an agency to monitor your brand. Here are some FREE sites that do the work for you.
Brand Monitoring: 3 Quick Wins
1. Google alerts is simple. Just type in a keyword or phrase you want to receive alerts for (email or RSS). Then, Google’s fancy virtual spiders crawl through blog posts, news articles, videos (You Tube), and even various social groups to spy for you. They report back via email or your RSS fees so you know what people are saying about you and your brand. I have alerts set up for my organization via my Smartphone. So when I’m on the go, I am connected.
2. Yacktrack is a searchable site. Just type in your keyword(s) and Yacktrack does the work for you. It searches sites like Blogger, FriendFeed, Stumbleupon, and WordPress blogs. So when people comment about you and your brand, you can join the conversation. Yes, you can search social media sites too using the “Chatter” feature. Just type in keywords in the search and Yacktrack will notify you when someone mentions your brand.
3. Social Mention also searches blogs, news, You Tube, Flickr, Digg, Delicious, microblogging services (Twitter), and allows you to track any mentions of you and your brand. Social Mention is easy to set up and use.
So start listening to what your constituents are saying about you and your brand! It’s easy.
However, what you do with the information you get is also key. Make sure you have a strategy in place to handle both positive and negative brand feedback.
Socialnomics: a perpetual wave.