SEO: What is an “organic” keyword? And why should I care?

by Socialnomics with Suzanne Downing

Do you remember watching E.T. as a kid?

Well, think of the title of the movie E.T., or the long title E.T.: Extra-Terrestrial as non-organic keywords.

Why? Because you are searching for something specific. You want information on the movie E.T. (Or, “et” in today’s non-grammatically correct search terms). So you type in your Google Search bar, “et”. Therefore, Google knows where to send you. Google knows what content you want.

Actual statistic: According to Google AdWords Free Keyword Tool, the keyword “et” generates 101,000,000 global monthly searches, and the keywords “et the movie” generates 246,000 global monthly searches. (Okay, my boss would be doing cartwheels if our brand name generated that much traffic!)

Yes, you want people to find your website this way, but you also want new visitors/customers, right?

So that’s where “organic” keywords benefit you. That is why you should care. Organic keywords generate new visitors (potential customers).

And that’s where the “brain” work comes in.


Let’s make a list together.

Think of who may want information about the movie E.T., but they don’t know they need this information. Then, think about what they would type in Google to find it (this is an “organic” keyword). Perhaps someone born in 1990 doing a college research paper on 1980’s Science Fiction movies?

[Tip: You can look at your Google Analytics to see what people are already typing in Google to find you “organically.” Add those keywords to your list.]

How about…

“Steven Spielberg movies”, “alien movies”, “drew barrymore films”, “best 1980’s film”, “sci-fi classics”, “1982 sci-fi”, etc. (Is it clicking?)

The examples above are all “organic” keywords that will generate “organic” (a.k.a. natural) traffic to your website.

Of course there are many next steps to make in the SEO world after you identify the “organic” keywords you want to rank for. For example, you need to research the keywords on your brainstorming list using Google AdWords Free Keyword Tool to see how many people are typing in that exact phrase into Google’s search bar and eliminate the poor performing keywords. Then, you need to see who your competition is for those “organic” keywords. Finally, once you have a filtered list of “organic” keywords, you need to start optimizing for those “organic” keywords on your website.

Research is key!

Socialnomics: a perpetual wave.