How to Claim Your Business Online

by Socialnomics with Suzanne Downing

Remember the phrase, “Let your fingers do the walking?” This used to refer to the Yellow Pages, but now this phrase applies to your computer keyboard.

Think about it. When was the last time you plopped a bulky yellow page book on your kitchen counter to  find a plumber? Realistically, you used your smartphone, PC, or iPad and Googled away. This is exactly what your potential customers do.

In today’s world of technology, more than 70% of inquiries about local businesses come through search engines and online business listings like Google Places, Yahoo Local, Bing Local and Yelp.com. If your business isn’t listed online, you are invisible to potential customers. And you don’t want to be invisible to potential customers.

Start by implementing a process called “Business Claiming.”

Business claiming allows you to gain control of online listings, maintain them on a consistent basis and match them with your current promotions. You can post hours, correct website links, coupons, category and brand listings, and more. All for free.

Top 8 places to start:

Google Local, Yahoo Local, Bing Local, Yelp, Facebook Places, Gowalla, FourSquare, and City Search.

But wait…there’s more!

Since we live in a world where navigations systems are the norm, you need to publish your business information to GPS and Navigation systems like OnStar, Navteq, infoUSA, and multiple Portable Navigation Systems.

Why? So your customers can find you on whatever device they use to navigate the city streets.

It just makes sense. Don’t be invisible online.

Socialnomics: a perpetual wave.

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