Socialnomics with Suzanne Downing

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Category: SEO

Social Media and the Press Release: 5 SEO Quick Wins

Yes, the letters S-E-O still cause press release writers to shudder when mentioned. Getting ranked on internet search engines for the purposes of online marketing is now a skill itself, requiring immense planning and knowledge of terms like ‘keyword density’.

There was a time when writers had to resort to producing two article versions; one that was written for the purposes of SEO and one constructed making it noticeably newsworthy.

Thankfully, search engines have begun to recognise the value of press releases that contain ‘quality’ content over articles that are mass-produced simply to score high rankings.

So how can you benefit from these changes?

#1 – Make your press release engaging – The majority of search engines now emphasise the importance of press release content that is posted constantly on social media sites such as Twitter, Facebook and Google+. Therefore, it is imperative that press releases written for the purpose of SEO contain information that is valuable to readers. When considering what to feature in your next press release, try to avoid ‘telling’ potential customers about your company, product or service.

Instead, consider what prospective customers will ‘want’ to read. If they consider something worth reading, they will discuss it with friends and colleagues, expanding the reach of your release.

#2 – Use ‘natural’ language – Avoid industry jargon and construct copy that is used in ‘everyday’ discussion. The importance of creating natural flow will make an article much more captivating and compelling as opposed to trying to force your content to work around ‘unnatural’ SEO phrases.

#3 – Keep it short, keep it simple – Pick out the unique points that you want to cover in your SEO press release and form one clear and concise story over 1 or 2 pages based around these points. Don’t clutter your press release with too many themes and topics, search engines are unable to identify what the article is about. From a human perspective they will simply not engage if an article fails to ‘get to the point’ quickly.

#4 – Create an eye-catching headline – A strong, clear headline attracts readers and is more likely to inspire people to share on social media sites. Research suggests that headlines should use no more than 120 characters, which is just as well, as search engines only tend to index the first 65 characters of article headlines. Therefore, be sure that your priority keyword features within the recommended character range, especially for SEO purposes.

#5 – Don’t ‘link litter’ – Providing a link to a website within an article is not bad practice, but don’t go ‘over the top’. Search engines are immediately suspicious of articles that feature too many links. In some cases, SEO press releases with too many links in are often considered to be spam and will not be acknowledged by search engines. Furthermore, some websites convert content to plain text. This means that your article could end up containing long URLs, which are an ‘eyesore’ to human readers.

Happy press release writing! Remember, keep it real.
Thanks to PRWeb for this informative information.

Socialnomics: a perpetual wave.

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SEO: What is an “organic” keyword? And why should I care?

Do you remember watching E.T. as a kid?

Well, think of the title of the movie E.T., or the long title E.T.: Extra-Terrestrial as non-organic keywords.

Why? Because you are searching for something specific. You want information on the movie E.T. (Or, “et” in today’s non-grammatically correct search terms). So you type in your Google Search bar, “et”. Therefore, Google knows where to send you. Google knows what content you want.

Actual statistic: According to Google AdWords Free Keyword Tool, the keyword “et” generates 101,000,000 global monthly searches, and the keywords “et the movie” generates 246,000 global monthly searches. (Okay, my boss would be doing cartwheels if our brand name generated that much traffic!)

Yes, you want people to find your website this way, but you also want new visitors/customers, right?

So that’s where “organic” keywords benefit you. That is why you should care. Organic keywords generate new visitors (potential customers).

And that’s where the “brain” work comes in.

SEO ORGANIC KEYWORD BRAINSTORMING

Let’s make a list together.

Think of who may want information about the movie E.T., but they don’t know they need this information. Then, think about what they would type in Google to find it (this is an “organic” keyword). Perhaps someone born in 1990 doing a college research paper on 1980’s Science Fiction movies?

[Tip: You can look at your Google Analytics to see what people are already typing in Google to find you “organically.” Add those keywords to your list.]

How about…

“Steven Spielberg movies”, “alien movies”, “drew barrymore films”, “best 1980’s film”, “sci-fi classics”, “1982 sci-fi”, etc. (Is it clicking?)

The examples above are all “organic” keywords that will generate “organic” (a.k.a. natural) traffic to your website.

Of course there are many next steps to make in the SEO world after you identify the “organic” keywords you want to rank for. For example, you need to research the keywords on your brainstorming list using Google AdWords Free Keyword Tool to see how many people are typing in that exact phrase into Google’s search bar and eliminate the poor performing keywords. Then, you need to see who your competition is for those “organic” keywords. Finally, once you have a filtered list of “organic” keywords, you need to start optimizing for those “organic” keywords on your website.

Research is key!

Socialnomics: a perpetual wave.

3 SEO Quick Wins

So you have a website with rich content. Once people get there, they stay. But how DO they get there?

That is where SEO (Search Engine Optimization comes in…) Make your social media sites strong and always link to your website. It’s a socialnomic strategy. A circle. All roads lead to what brand you present to the world. Make it count. Track results. Use these tips.

3 SEO Quick Tips

1. USE FRESH CONTENT

If your site content doesn’t change often, your site needs a blog because Google, Yahoo, Bing, etc. search spiders like fresh text. You should Blog at least three time a week with good, fresh content to feed those little crawlers. (Looks like I need to step up my game on Word Press!)

2. LINK FOR QUALITY

When link building, think QUALITY, not quantity. One good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.

3.WRITE NATURALLY / BE HUMAN

No actual human wants to read a jam packed keyword article. And now, Search engines (as they are ever-evolving) want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you. Google is getting smarter (imagine that) and they are on to all the keyword stuffing and tricks.

So get to work! Post more frequently on your blog. If you don’t have a blog, create one. The more links to your website the better. On your Facebook, link back to your website. Do this, too, with Twitter, LinkedIn, Flickr, and more!

Socialnomics: a perpetual wave.